Architectural Visualization is rapidly becoming a discipline that includes modern digital visualization techniques to describe an architectural projects with more convincing content and enhanced photo-realism.
Now we can forget the days when projects were presented with sketches or 2D drawings and designers and clients had to simply rely on their immagination to understand what would be the final result.
3D photorealistic rendering, Real-Time Rendering, Scene Photomontages, Video Editing, Immersive virtual reality, Online model navigation: today architects and designers have the opportunity to take advantage of all the power of high-quality digital imagery and reproduce increasingly realistic and faithful previews of their projects, immerse the customer in the atmosphere of a future building allowing him to experience the project from all possible angles.
We understand and and store visual information with a better perception of spaces and volumes, in fact, we know the great value behind the saying, "an image is worth a thousand words!"
With photorealistic 3D rendering the communication gap is completely overcome drastically reducing misinterpretation and misunderstandings. Your client will have a clear vision of how you intend to complete the structure and the approval phase will be faster and more efficient.
The use of Architectural Visualization techniques is also crucial during the design phase.
With real-time rendering you can easyily try different solutions (materials, components, colors, etc.) and simulate each situation with extreme precision (lighting, exposure, etc.) before reaching the final choice so as to avoid subsequent costly changes.
Real-time rendering improves the quality and precision of your design. See what you are designing in real time, you can control every aspect and every choice with the greater precision and accuracy, prevent or mitigate design errors, examine how the project affects the surrounding environment, take into account nearby objects, roads, even soil and climate conditions.
With good Architectural Visualization tools, you can avoid errors and greatly reduce costs. If you've discovered how difficult and time consuming it can be to check that your building's installations, plumbing and furniture are "in place", with this technology, it will be much easier to coordinate your execution teams.
For example, you can use real-time rendering to create time-lapse videos and share them with your construction team to make everyone understand what they need to do and when.
Finally, architectural visualization is a great investment in communication and marketing.
Combining 3D rendering with real-time rendering, virtual reality, augmented reality, and 360° panoramic imagery is the most professional and effective way to promote your work by engaging customers on breathtaking virtual tours and compelling immersive experiences.