What is Architectural Visualization and what is it used for?
Architectural Visualization is a fundamental phase of the design process when it comes to presenting your design ideas.
Architectural Visualization is rapidly becoming a discipline that includes modern digital visualization techniques to describe architectural projects with more convincing content and enhanced photo-realism.
As an activity aimed at communicating and sharing information about the project, it fits rightfully into the BIM process and aims to simplify the relationship between the client, designer and manufacturer, drastically reducing project timing processes and the possibility of introducing errors resulting from communication gaps.
But Architectural Visualization isn't just about impressing the customer with special effects. It's also about showing the various design options with finishes, materials, doors, windows, etc. so that the client can be part of the design process, asks for changes and approve.
Have you ever wondered how much time passes between the first project presentation and the initial phases of construction? That’s why, it is important to get your customers to understand the concept, get them involved dynamically in the design process and, if necessary, propose alternative solutions.